PATIENT CHANNEL AND NEWBORN CHANNEL FURTHER EXPAND AD SALES TEAM WITH ADDITION OF PHARMACEUTICAL AD SALES PRO, DAMMAND CHERRY

NEW YORK, NY — 07/20/10 — Interactivation Health Networks, parent company of the Newborn Channel and Patient Channel, the nation’s most comprehensive in-hospital TV networks, today announced that Dammand Cherry will serve as Account Executive, Ad Sales, for both channels.
Dammand’s extensive experience in pharmaceutical media sales and agency management will provide advertisers with an additional point of contact intimately familiar with the pharmaceutical industry’s advertising needs and expectations.

“The pharmaceutical industry has always been an important partner for the Patient and Newborn Channel,” said Suzanne Fleming, SVP of Sales at Interactivation Health Networks. “Dammand’s experience in the health media space shows our continued commitment to personally cater to this industry, making it even easier for them to achieve a focused and effective out-of-home advertising campaign. We are thrilled to have him on-board as demand for both networks continues to grow.”

Newborn Channel and Patient Channel provide marketers with unparalleled access to their target consumers in a highly trusted environment.

About Interactivation Health Networks
The Patient Channel and The Newborn Channel are the most comprehensive in-hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by healthcare professionals. The Newborn Channel broadcasts baby care and postpartum programming for new parents, reaching 60% of new moms. The Patient Channel features both condition-specific and preventative health programming to empower and inform patients. The channels are currently available in over 2,700 hospitals nationwide.